Randa Salloum, Artist & Blogger(Part II)
I See Noise Prints are original and one of a kind prints (in 24K gold and sterling silver shades, how fab?!) inspired by Randa Salloum’s career in the fashion industry. Each print she designs is with the idea of creating style and beauty with an edge. Having already established a readership through her blog The-Unprecedented (where Randa showcases Vancouver’s most influential fashion fixtures in Closet Confessions!) simple photos of her newly discovered idea for prints created a buzz and quickly became her new venture in 2012. (With a recent relaunch!)
I See Noise Prints are created through digitally re-mastered images in black and white and sent through a mixed media layering process and the new prints are painted first with acrylics on a canvas then transferred digitally onto paper. Each print is hand made by Randa. Through the creative process each print will take on a different effect allowing it to be a one of a kind image. Curious yet about how and where all thais magic happens?!
Why did you start blogging?
I first created an online portfolio that quickly turned into a blog. Why I started blogging continually is simple to answer. It’s incredible what writing your thoughts and inspirations on web-paper can do for your self esteem and creative thinking. This blog allows me to constantly be creative, inspired and has platformed me into paths I didn’t expect in my life.
How did you get your start in the fashion industry?
While going to school (full-time) for Fashion Merchandising and Management and serving at Moxies Classic Grill (full-time) I volunteered for as many events as I could and took on internships at an online fashion magazine and with a prominent Vancouver stylist. This allowed me to create a network of people to contact once I graduated.
Where do you find inspiration?
I spend a lot of time on Pinterest these days however I like to find inspiration all around me. Vancouver is a pretty artsy city so even a walking trip through it’s borrows can inspire anyone. For my home, most of my inspiration comes from online or walking into shops. I was once a merchandiser for Club Monaco so a shops merchandising and displays is something I pay attention to, always. I’ve taken ideas from stores displays and have replicated them in my home.
What is your favorite city away from home?
New York City is by far my favourite city that I have ever travelled to. It’s so eclectic and alive and I’m sure anyone who has been there can agree with me that you can’t express how much you love that city it’s just a feeling, you can’t describe why it’s so great and have it amount to how great it really is. I’ve been a couple of times but the end goal is always make it my home one day. I’ve wanted to live there since I was 12, before my first visit there.
How do you incorporate fashion as art?
When it comes to my home, I like to keep my closet doors always open. My closet is something that I take very good care of and organize it properly so that I can see everything that I own. If I see It, I’m more inclined to wear it. Now when it comes to actual art… I have images of fashion all over my apartment. I like to keep it very relevant and fresh and always on my mind. My office has a gallery wall of fashion features that I have been in – it’s a big motivator. My living room has a gallery wall with many images, including fashion features, fashion prints from my I See Noise collections and from fashion events within the city that I have attended.
Which fashion accessory would you use as a decorating accessory?
Jewerly, shoes and bags are easy ones to use for decoration. I keep all of my pieces in my closet (which is always open) but I have friends who use their favourite shoes, necklaces and bags as display pieces on their shelves.
Tell us about your relaunch/new print collection….
The inspiration for my new prints came from the gallery wall in my own home. I adore my gold and silver prints but also know that most people don’t just have a walls and walls of metallic prints all over their homes and not only do they make great focal pieces but they also make amazing accent pieces. I paired the foil prints with some of the new prints in my gallery wall and it really all came together. I thought they would make a great addition to the shop and to everyone else’s gallery walls and home. The inspiration for each print really came from the prints I have now, from home décor ideas I’ve seen on Pinterest and what I would want in my own home.
Where do you see yourself and your artwork in 5 years from now?
I’ve been asking this question before and my answer hasn’t changed since then. In 5 years I hope to be doing what I’m doing now (but obviously a little more!) I actually stopped giving myself long term goals but rather just a long term understanding that I want to be happy and successful. I started my prints and my blog without any expectations and just did it with a positive spirit, and this is what it is today! I have no idea where I’ll be in 5 years but I know I’ll be making art and making other’s inspired in their own homes!
Credits: Photographer – Tracey Ayton http://traceyaytonphotography.com/ (Twitter- @TraceyAyton Instagram- @Tracey_Ayton FB – Tracey Ayton Photography Interior Designer – Joanna Kado http://kadodesign.ca /Makeup Artist – Tamar Taitinger
Retailers : Lofty Living www.loftylivinghome.com /L’Atelier - www.latelierhome.com /Style In Form-http://www.styleinform.com/profile (Bedside Table) / The Aestate - www.shoptheaestate.com (Gallery Wall Banana Leaf Print)